I especially appreciated that the author made sure to quote someone who questions exclusively using digital media to collaborate with museumgoers. Powerfully interactive doesn’t necessarily require a cord!
Mar Dixon, social media and audience development consultant, raised the point that in rushing ahead to dress up our museums for a more personal and connected experience, we risk neglecting those who don’t own a tablet or smartphone.
“Will this force smaller museums to come up with apps?” asked Mar. “I worry that volunteer led museums are going to get pushed aside – I love the concept and support it, but how can we make it feasible for all?”